BabyPark is the largest children’s goods retail network in Europe with headquarters in the Netherlands, 11 brick and mortar megastores, and more than 20 years of experience in online sales.
BabyPark has been working closely with Maven since 2013 when they requested development of a mobile version of their website. That project transformed into a complete website renovation, and Maven has been a Solution Partner since.
Initially, the client came with a request to migrate their existing online store to the newer version of their eCommerce Platform. Why? The business couldn’t implement an omnichannel strategy and therefore achieve constant growth. The first kick-off meeting uncovered that the migration would not benefit the business because it only impacts a consequence, not a cause.
The execution started at the Inception phase, where we explored real causes, defined business needs, and determined how to deliver the most value.
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The core of BabyPark’s software architecture was an outdated, all-in-one software. Such structure were limiting the component-level functionality and restricted scalability. no opportunities to customize, update or add features existed.
As a result, the architecture became a bottleneck, and only a complete redesign would deliver benefits.
The new architecture filled the gaps and dramatically changed the working of the infrastructure:
- 1. Each system is separated to deliver the most value.
- 2. Components custom integrated to each other.
- 3. The data flow within the architecture is efficient, secure, and designed to solve specific needs.
- 4. The structure is flexible and able to be scaled in any direction.
CUSTOM-MADE POINT OF SALE (POS)
- 1.No fit with real business processes.
- 2.No BA performed by POS-provider beforehand.
- 3.POS-provider wasn’t an effective communicator.
The overall development process was complicated by the structure of the team.
We managed 2 external teams that were addressing different pieces of the new architecture.
During the development, the additional challenge appeared:
- 1.From the beginning, BabyPark wanted to use their own internal development process. It had limitations.
- 2.This caused an undefined release date and no clear method to determine it.
This caused an undefined release date and no clear method to determine it.
Finish up the Inception phase:
- Form common project vision
- Form scope
- Define critical tasks
- Take critical task
- Gather requirements
- Finish it completely
- Get the approve from BabyPark
- Calculate estimate task delivery
- Calculate release date
Design & Marketing Director @ Babypark