ARS is one of the largest home improvement retailers in Western Ukraine with 9 superstores, 3 furniture shops, and 25 years of experience. The company offers a large variety of goods ranging from DIY tools, building and finishing materials, to luxury ceramics and leather sofas.
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THE TEAMWith a focus on the look and feel of the new website, ARS initially engaged an external design agency. Maven was responsible for architecture, design implementation, marketplace delivery, and business processes.
THE PROCESSWe were built the process with a focus on efficiency, value delivery and timing. To achieve it, we applied Disciplined Agile Delivery (DAD) approach:
To meet the required timeframe it was crucial to synchronize the work of the design and the development teams. A disconnect could have a dramatic impact on the time and cost of the project.
To address the issue we offered to act as a mediator between ARS and the design agency. This allowed us to:
- 1. Review the design beforehand to ensure its cost and functionality-effectiveness.
- 2. Increase the efficiency of the overall process by enabling the work to be done in parallel.
Complete work on both the back and front-end at the same time, implement the design, and launch the MVP.
Parallel work streams became a crucial part of the project’s success. While the marketing agency focused on the design, the Maven team worked on business logic, including the following:
- 1. Gathering requirements and defining fundamental back-end features.
- 2. Creating the website using a generic design.
- 3. Developing the back-end as well as integrations.
- 4. Implementing the completed front-end on time.
Unfortunately, the design agency was unable to meet the deadline. The launch was rescheduled. To remain cost-effective and maximize time and resources, the release plan was updated.
We prioritized MVP functionality using the MoSCoW method for prioritization of requirements for the stakeholders.
We used the MoSCoW results to subdivide the release:
Must have functionality makes up the first Alpha Release. It includes the new design and some fundamentals features.
Should-have functionality makes up the Beta Release. It includes a broader set of features tested by a broader group of people.
Launch the marketplace to the public with functionality comprised of the 2 previous releases.
Provide robust delivery and scalability by releasing minor updates every week and major improvements every 2 months.
The initial scope required 15 months to be developed.
Maven decreased this to 9 months by releasing the MVP early.
The faster time-to-market allowed ARS to realize a return on investment (ROI) sooner.
Co-founder @ ARS